février 2021

Stratégie Océan Bleu : Comment créer de nouveaux espaces stratégiques

11/02/202127/03/2023
L'innovation en mobilité

La Stratégie Océan Bleu est un concept développé par W. Chan Kim et Renée Mauborgne, chercheurs à l’INSEAD. L’ouvrage qu’ils ont publié en 2005 sur… Lire la suite »Stratégie Océan Bleu : Comment créer de nouveaux espaces stratégiques

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