novembre 2012

Comment utiliser le potentiel « gamer » de vos clients et prospects ?

La transformation des clients en « gamers » par la gamification de la Relation Client constitue un sujet encore largement inexploré par les entreprises. Pourtant, un potentiel… Lire la suite »Comment utiliser le potentiel « gamer » de vos clients et prospects ?

Le Community Manager et la pratique du Community Management (animation d’une communauté) ont débuté dès les années 1990 avec l’émergence des newsgroups et des forums… Lire la suite »Community Manager : le nouveau métier de la Relation Client

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